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Fifth Third

The Loyalty Crisis Breaking LOs & Fifth Third’s Mortgage Rehab

The Loyalty Crisis Breaking LOs & Fifth Third’s Mortgage Rehab

Customers don't value LOs like they used to, but the industry hasn't kept up. Plus, James Sias looks to makeover Fifth Third's formerly "bad" mortgage division, Pulte's beef w/ Rocket & more

Nov 17, 2025

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12 min read

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