Movement Mortgage COO Jason Stenger resigned from the top 10 retail lender today, multiple sources told The Scoop.

The highly regarded Stenger, who joined Movement in ‘12, is NOT leaving for an ops role. Instead, he’s joining another lender in a sales capacity, Movement founder Casey Crawford wrote in an email to staffers obtained by The Scoop.

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Sources who know Stenger said while he’s best known for his ops chops, he thinks like a producer & should be able to make the jump w/o issue.

Lyra Waggoner will step into the COO role at Movement, and Anna Benz was promoted to chief fulfillment officer. Movement did not immediately return a request for comment.

Stenger’s loss will be keenly felt at Movement, which has struggled in recent years & had several other key comings & goings in the C-Suite. Crawford appointed ops pro Steve Smith as President & CFO about a year ago, which coincided w/ the exit of Mike Brennan.

Movement has lost $3B+ in production volume over the last year, per RETR data. Nathan Ballentine just left for New American Funding, sources said. Several former staffers said that Movement’s culture cachet isn’t what it once was & pricing could be sharper.

“They don’t have anything sexy on product, marketing, or technology, & they’ve had too many cycles of people in and out,” a rival IMB exec told The Scoop last month. “The culture shtick only goes so far.”

The timing is interesting as next Thursday is the national rollout of the new LOS from Blue Sage…