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ICE is incorporating agentic AI into its MSP & Encompass workflows.
ICE’s AI Makeover 💄
ICE Mortgage Technology is moving fast to drag MSP off the mainframe. Intercontinental President Ben Jackson says AI-assisted coding has cut what was once a 7-year overhaul “to roughly half that.”
The tech giant 🦣, which has something of a hate-love relationship w/ mortgage, had a strong Q3. ICE Mortgage Technology signed 16 new Encompass clients overall, including 2 new MSP clients (5 of the 16 were already Encompass users) & saw adjusted operating income rise 42%. Even w/ its heavy debt from acquiring Black Knight, the segment turned a profit.
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What's On Tap - Nov. 3
ICE (Cont.)
We’re also getting a better glimpse as to how ICE Mortgage Technology—backed by the $100B parent of the NYSE—is playing the AI game.
“It's enabled us to transition these platforms from what have historically been seen as systems of record to a system of intelligence,” Jackson on the earnings call. “We have the proprietary information on how to orchestrate that workflow & how to make it more robust.”
ICE is using agentic AI tools & machine learning to assist lender clients, particularly w/ self-service workflows & recapture opps. That’s the kind of stuff that moves the needle (unless it’s just buzzwords). Jackson even said that MSP customers are saving as much as 30% on the cost of servicing a loan & “we expect this number will increase w/ the new innovations that we have coming to market.”
As The Scoop has reported extensively, every single ICE competitor has to overcome huge structural obstacles 🧱 to meaningfully take market share from the industry giant, which controls an estimated 2/3 of the marketplace. More likely, smaller LOSs will consolidate & it’s hard to see a real competitor emerge on servicing.
But I do wonder if ICE’s leaders have been paying attention to the drama 🎭 & client revolt at Fiserv. The only analyst who slapped a sell rating on Fiserv ahead of the company's $30B brutal stock selloff was a 26-year-old in London who’s feeling pretty good today.
Rothschild & Co’s Dominic Ball had been talking to customers of Fiserv & knew about the troubles at Clover, the flagship POS system that frustrated clients w/ its mountain of superfluous fees, he told Bloomberg. According to Ball, Clover’s shortcomings stemmed from its distribution & limited market share growth. While the payments processing system did well among merchants doing between $200K to $250K in annual sales, Fiserv had captured most of its market by the end of last year, he told Bloomberg.
Fiserv has a relatively limited presence in mortgage & ICE Mortgage Technology’s business is far stickier & more diversified. But Fiserv’s story should be a reminder that even Goliaths are vulnerable if they don’t focus on their customers’ needs, give them good value & strategize to attract new business.
🍦 Important News About The Scoop 🍦
Hey, everybody! The Mortgage Scoop launched about 2 months ago & I’ve been blown away by the support. Thank you 🙏 so much. I wanted to share an important update about the business. We’ll be moving to a paywall starting Wednesday, Nov. 19.
Paid subscribers will get exclusive MWF newsletters packed with scoops, analysis & insights you won’t find anywhere else (plus some bonus content). Founding Members can lock in the price of $240 per year. Monday editions will remain free & open for all subscribers. Hit me up w/ any questions you might have. - James Kleimann
Zillow Bets on Discounts 👛
While the rest of the mortgage industry was flat in Q3, Zillow again posted strong purchase numbers. The company generated $53M in revenue from mortgages in Q3 on $1.27B in origination volume. (Interestingly, the company only did $5M in refis in Q3).
Zillow recently sunset its rate table, has been pressuring agents to increasingly refer clients to Zillow Home Loans, & in turn is undercutting competitors w/ sharp mortgage discounts, sources said.
”Zillow’s permanent buydown cost to a 5.5% rate for a buyer [on] one of my listings was $8K lower than another lender’s cost,” top Denver agent Lauryn Dempsey wrote on LinkedIn. “Obviously that’s a big savings, but Zillow also messed up at the end of the deal & the closing day was a disaster.”
Company executives on the Q3 earnings call said their Enhanced Markets (basically the whole Zillow funnel) are performing well & they’re seeing a double-digit adoption of Zillow Home Loans. That victory probably does come at some expense of its more traditional lead business. Agents & LOs told The Scoop in September that buy-side lead quality from Zillow hasn't been what it used to be.
Zillow is projecting a 20% increase in mortgage revenue y-o-y in Q4 ‘25. That should give Zillow around $50M in mortgage revenue…
What’s Pissing Off LOs 😠
The Scoop published a story last week detailing shady tactics some lenders are using to juice business. Here’s some other tactics readers are unhappy about.
“Mortgage servicers are also pulling scummy tactics,” said 1st American Residential’s Vickie Bouffard. “I had two clients call me because their servicer contacted them about a ‘rate reduction.’ Turns out it was a loan modification, not a refinance. When will mortgage servicers clean up their act? They didn't learn from 2008.”
“Here’s a fun one: a lender who works for a big call center whose main business is real estate was competing w/ me on a loan,” said Rate’s Jennifer Beeston. “Their rates were higher & their fees were higher. They asked the borrower to get a locked loan estimate from me. At that point they had not locked. They then matched my rate & told the borrower they would beat me & locked the loan. The borrower then got a locked loan estimate w/ the same rate that I offered, but w/ higher fees. When the borrower pointed it out, the lender told him not to worry right before close he would credit the lender fee & the appraisal. If he planned to give the borrower those credits, why didn’t he do it upfront? Half of us in the room know that the buyer is never going to get that credit & the lender will say he misunderstood. The amount of predatory behavior is absolutely disgusting. There are no consequences.”
“Lost a transaction because I stated correctly & clearly the closing costs would be paid by premium pricing,” said Robert Hays at PrimeLending. “The other LO stated his loan was no-cost. There are costs for his loan & he will be paying from premium pricing. Misstatements & fraud have been around since I began 40+ years ago. For a long time it was, the loan does not have negative amortization on a deferred interest mtg. Not to mention the income fraud that was being committed at the same time. Just stay true to the truth.”
The Rocket GSE Cap 🪣
Does the FHFA’s “cap” on Rocket’s GSE servicing include sub-servicing? Maaaaybe?! CFO Brian Brown said on last week’s earnings call that the terms w/ FHFA are “confidential” but he said Rocket has plenty of runway. Given that analysts estimate Rocket to be at or above the 20% cap w/ subservicing, my interpretation is subservicing is not included.
Quickies
Sage Home Loans has inked an exclusive mortgage partnership w/ Robinhood. They had a pilot earlier this year. Sage, which is owned by Red Ventures, the parent company of Bankrate, says it will provide mortgage rates that are “at least 75 bps cheaper” than the national average for Robinhood Gold customers, plus a $500 credit at closing. On a podcast in August, Robinhood CEO Vlad Tenev said the earlier pilot w/ Sage would determine Robinhood’s ambition on mortgage partnerships & help w/ retention. He noted that virtually all of the “economic benefit” goes to borrowers. Sources said Sage is producing loans at a cost of $1,300 & does its tech in-house. More on Sage & Robinhood in a future edition…
Real estate franchiser RE/MAX is beginning to take mortgage more seriously. CEO Eric Carlson said on the Q3 earnings call that new mortgage prez Vic Lombardo has "taken a new view of the mortgage opportunity." The mortgage segment, which includes Motto Mortgage, lost $1.3M in Q3. It’s a tough space — most agents at franchises are independent & already have LO referral partners. Even branches at JVs w/ high-quality LOs often struggle to get 30% of loans.
It’s been over a year since scandal-plagued Appraisal Institute fired CEO Cindy Chance. Since then, they’ve settled the lawsuit Chance filed for wrongful termination (among other claims) but are still being run by the non-appraiser temporary CEO, who was hired as a “temporary” replacement. Not great.
A new study by Navy Federal found that 92% of active-duty servicemembers & vets mistakenly believe a downpayment is required to take out a VA loan.
ARMchair Critics
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