Rocket Companies

Bill Ackman’s GSE Pickup Line & The Rise of DIY Mortgage Tech

Our breakdown of the hedge funder's plan to pry the GSEs out from conservatorship. Plus, what happens if/when small- and mid-sized lenders no longer need to buy from tech vendors?

Nov 19, 2025

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14 min read

The Loyalty Crisis Breaking LOs & Fifth Third’s Mortgage Rehab

Customers don't value LOs like they used to, but the industry hasn't kept up. Plus, James Sias looks to makeover Fifth Third's formerly "bad" mortgage division, Pulte's beef w/ Rocket & more

Nov 17, 2025

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12 min read

The Math Behind UWM’s AI-Servicing Play

UWM's AI voice agent Mia is already delivering big returns, a fun theory on Fannie's big DU change, Rocket's old-but-new servicing platform & more

Nov 7, 2025

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13 min read

ICE Bets on ICE & Zillow Bets on Mortgage Discounts

How ICE is integrating AI into Encompass & MSP, Zillow's mortgage discount play, what's pissing off LOs & more

Nov 3, 2025

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13 min read

The Broker World's Messiest Breakup & Rocket's Scary Potential

AIME, UWM & Katie Sweeney throw down — plus Rocket's early wins post-M&A spree, the hidden risk in letting lenders pick the higher credit score & more

Oct 31, 2025

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14 min read

You Survived '25. Now What?

Dispatches from MBA '25 in Vegas, Rocket's layoffs, the new appraisal workforce & more

Oct 20, 2025

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12 min read

FICO Sticks it to the Bureaus

How the new pricing model will really change the credit game, alternative stadium names to Mortgage Matchup. Plus: The GSEs say goodbye to New York

Oct 3, 2025

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11 min read

Rocket's Broker Pitch & CCM's Playbook

How the new pricing model will really change the credit game, better stadium names than Mortgage Matchup. Plus: should top distributed retail owners build call centers?

Sep 30, 2025

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10 min read

Rocket’s Plan to Finally Win the Purchase Game

Plus, what the Compass-Anywhere deal means for mortgage, Zillow's Flex program in legal crosshairs & more

Sep 22, 2025

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