Rocket Companies

loanDepot’s Wholesale Reboot & Better’s 47-Second Mortgage 🤨

Can Anthony Hsieh's team rebuild trust in the broker channel? Plus, we unpack Better's incredible underwriting claims & more

Mar 9, 2026

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10 min read

When Bots Replace LOs (And Lawyers Notice)

As trigger leads fade, voice AI rises. That's risky. Plus, analysis on the biggest headlines in mortgage servicing & why the 203(k) is breaking down in the field..

Mar 6, 2026

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13 min read

Trigger Leads are Dead. Now What?

As credit triggers disappear, lenders pivot to relationship-based models. Plus, Rocket rolls out a free LOS for brokers, Experian reshuffles pricing & a $2.4B MSR portfolio hits the market.

Mar 4, 2026

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13 min read

IMBs Are Losing 68% Of Their Own Borrowers

We dive into the growing recapture crisis. Plus, EPO risk at PrimeLending, Zillow's mortgage RESPA challenges, Rocket's big week & more.

Mar 2, 2026

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12 min read

What the Rocket-Compass Deal Really Means for Rate

Chicago shrugs at the hype. Inside the JV economics, local capture dynamics & why insiders say Rocket’s new deal won’t crack Compass–Rate relationships. Plus, the real story behind City Lending’s collapse & what's up with Blend?

Feb 27, 2026

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11 min read

Dissecting the Rocket–Compass Strategic Bet

A breakdown of the strategic alliance between the biggest mortgage shop & real estate brokerages. Plus, the latest agency MBS trends

Feb 26, 2026

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9 min read

Most LOs Don’t Actually Know How They’re Paid

The fine print in LO comp models is doing a lot more work than you think. Plus, what's next for UWM, will stablecoins replace warehouse lines & more

Feb 25, 2026

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11 min read

Experian’s Mortgage Play Is Way Bigger Than Trigger Leads

We explore the rapid rise of AI mortgage marketplaces. Plus, fresh agency securitization trends & whoa—did Pulte cause PennyMac's woes?!

Feb 6, 2026

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12 min read

The Servicer’s Dilemma: PennyMac’s $3B Hit

A mortgage servicing correction is spooking Wall Street. Plus, another lead gen platform gets bought, $250B in rent-to-own Trump Homes(?!), a rumored consultancy marriage & more

Feb 4, 2026

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12 min read

Warsh Isn't Your Rate Cut Savior

The Mortgage Scoop looks at Trump's pick for Fed Chair. Plus, a hockey agent acquires an IMB, & we've got fresh data on retention, purchase & refi trends.

Jan 30, 2026

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10 min read

The Class-Action Lawyers Come for Rocket

The Scoop unpacks the steering claims the Detroit giant is once again fighting. Plus, an in-depth look at Sharkey Byte & the Encompass dev space.

Jan 28, 2026

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12 min read

The CRE Playbook Comes for the 30-Year Mortgage

Ackman pitches a plan to reduce rates by 65 bps, a farewell to Glenn Kelman & his foxhole, ranking the top agency servicers, who really owns the P&L & more.

Jan 14, 2026

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13 min read

UWM at 40 & The New (Vertical) Mortgage Playbook

The wholesale lender's "judgment phase" begins. Plus, the transaction model is breaking, NewRez's investment in AI underwriting, Pulte takes on the credit reporting bureaus & more

Jan 7, 2026

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14 min read

The 2025 Mortgage Person of the Year

Rocket's Varun Krishna takes the crown this year. Plus, the '26 mortgage rates forecast, the economic nihilist problem LOs will soon face & more

Dec 29, 2025

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13 min read

Bill Ackman’s GSE Pickup Line & The Rise of DIY Mortgage Tech

Our breakdown of the hedge funder's plan to pry the GSEs out from conservatorship. Plus, what happens if/when small- and mid-sized lenders no longer need to buy from tech vendors?

Nov 19, 2025

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14 min read

The Loyalty Crisis Breaking LOs & Fifth Third’s Mortgage Rehab

Customers don't value LOs like they used to, but the industry hasn't kept up. Plus, James Sias looks to makeover Fifth Third's formerly "bad" mortgage division, Pulte's beef w/ Rocket & more

Nov 17, 2025

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12 min read

The Math Behind UWM’s AI-Servicing Play

UWM's AI voice agent Mia is already delivering big returns, a fun theory on Fannie's big DU change, Rocket's old-but-new servicing platform & more

Nov 7, 2025

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13 min read

ICE Bets on ICE & Zillow Bets on Mortgage Discounts

How ICE is integrating AI into Encompass & MSP, Zillow's mortgage discount play, what's pissing off LOs & more

Nov 3, 2025

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13 min read

The Broker World's Messiest Breakup & Rocket's Scary Potential

AIME, UWM & Katie Sweeney throw down — plus Rocket's early wins post-M&A spree, the hidden risk in letting lenders pick the higher credit score & more

Oct 31, 2025

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14 min read

You Survived '25. Now What?

Dispatches from MBA '25 in Vegas, Rocket's layoffs, the new appraisal workforce & more

Oct 20, 2025

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12 min read

FICO Sticks it to the Bureaus

How the new pricing model will really change the credit game, alternative stadium names to Mortgage Matchup. Plus: The GSEs say goodbye to New York

Oct 3, 2025

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11 min read

Rocket's Broker Pitch & CCM's Playbook

How the new pricing model will really change the credit game, better stadium names than Mortgage Matchup. Plus: should top distributed retail owners build call centers?

Sep 30, 2025

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10 min read

Rocket’s Plan to Finally Win the Purchase Game

Plus, what the Compass-Anywhere deal means for mortgage, Zillow's Flex program in legal crosshairs & more

Sep 22, 2025

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11 min read

Rocket Companies

loanDepot’s Wholesale Reboot & Better’s 47-Second Mortgage 🤨

When Bots Replace LOs (And Lawyers Notice)

Trigger Leads are Dead. Now What?

IMBs Are Losing 68% Of Their Own Borrowers

What the Rocket-Compass Deal Really Means for Rate

Dissecting the Rocket–Compass Strategic Bet

Most LOs Don’t Actually Know How They’re Paid

Experian’s Mortgage Play Is Way Bigger Than Trigger Leads

The Servicer’s Dilemma: PennyMac’s $3B Hit

Warsh Isn't Your Rate Cut Savior

The Class-Action Lawyers Come for Rocket

The CRE Playbook Comes for the 30-Year Mortgage

UWM at 40 & The New (Vertical) Mortgage Playbook

The 2025 Mortgage Person of the Year

Bill Ackman’s GSE Pickup Line & The Rise of DIY Mortgage Tech

The Loyalty Crisis Breaking LOs & Fifth Third’s Mortgage Rehab

The Math Behind UWM’s AI-Servicing Play

ICE Bets on ICE & Zillow Bets on Mortgage Discounts

The Broker World's Messiest Breakup & Rocket's Scary Potential

You Survived '25. Now What?

FICO Sticks it to the Bureaus

Rocket's Broker Pitch & CCM's Playbook

Rocket’s Plan to Finally Win the Purchase Game

If it's being whisperedin the halls, it's here first.

If it's being whispered
in the halls, it's here first.